Braulio DeJesus, Lead Dog Marketing

Over the last six months, Braulio has carved out a reliable and self-reliant niche for himself within a successful guerrilla marketing and event planning firm called Lead Dog Marketing.

When I walked in to the second floor office in Chelsea this afternoon, Braulio was in the midst of a client phone call, in which he sounded extremely professional and focused. This is reflective of his current role in the firm, competently carrying out an array of administrative and clerical tasks for his mentors Maria-Lisa Massop and Jason Polan. He is man who sounds like he knows what he's doing on the job and his actions seem to say the same. He is well liked and appreciated by his coworkers.

In the first few months of this internship, the main challenge for Braulio was to avoid being too reserved and to learn to extend himself in an energetic, open, and professional manner to his coworkers. From conversations I had with his original mentor Joelle who has since left the firm, it was clear that everyone saw his potential, but simply wanted him to step up and articulate himself more clearly and directly. The other related issue that arose in mid January around Regents time was a lack of clear communication regarding his schedule and missed work days. Braulio has assured me that this fundamental issue is completely resolved.

Braulio is excited about working both Tuesdays and Thursdays at Lead Dog and possibly continuing into the summer. His coworkers definitely value his contributions and look forward to helping him continue to thrive in their workplace.